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Offers

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Before creating the offer, enter/select the below data. This is about generic offers. Will discuss about Customer Specific offers later.

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Enter appropriate offer name. This can be alpha numeric combination.

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Select Offer Category. As show in the pic, it can be Item Specific, Turn Over, Groups Turn Over, or Category Turnover.

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Offer priority ensures that this offer is applied to an item if there are more than offer are running against of that item.

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Date from which the offer is gets applied.

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Offer is valid up to the end date you select. After End Date, the offer won't be applied at POS level.

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The offer is valid only during the time band mentioned here. For example, you may want to implement Happy Hours.

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This is applicable when you configure item/quantity specific offers. For example, in a group/category, the offer is applicable if the item price is less than the Max Price.

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This is opposite of the Max Price. If you are creating group/Category offers which are based quantity, the offer would be applicable only if any item price is equal or more than the Min Price.

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This sets the limit on number of bills where the offer is applicable. If total bills exceeds this limit the offer won't be applicable.

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It sets limit on number bills where the offer is applicable on a day. Once the total bills exceeds the limit, the offer cease to apply.

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You can exercise the option to select specific stores. The offer is applicable to the selected stores only. You can select one or more stores so that offers are applicable to selected stores only.

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You select one or more week days for offers. For example, you can have offer that run only on Sundays.

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You can select if the Returns/Exchanges are allowed for the items that are sold at reduced price by applying offers. If you don't select the options sold goods are not taken back.

With TechnoLabs Retail Cloud www.retailclouds.com platform, you can configure and variety of offer. It must suffice your promotions requirements.

Please look at the some of the below options to configure Item wise and category wise offers. If you want to configure item wise offers, please select category under which you want to do the offer. By default, 'Item Wise Discounts' option s selected. You just need to search and add the each product/item.

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  1. Select category, brand, or department to which your products are linked. If you don't select a category, brand, or department, you can search and add any item/product.
  2. Select 'Item Wise Discounts' and search for the item by using the name or product ID.
  3. If you have many products/items, please use an Excel sheet to do bulk uploading.
  4. Now you are able to add one or more items. Enter the quantity to be purchased to get the offer applied.
  5. Select Discount Type.
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    • Fixed Date: You may fix the total amount for the given quantity. Example: 5 pieces at 150 INR.
    • Cash Flat: For a given quantity and above, you can set up a flat discount. Example: Get flat 100 INR if the quantity sold is more than 5.
    • Cash Discount: Set a percentage discount for a given quantity sold. Example: Set 10% discount if 6 units of a specific item are sold.
    • Loyalty Points: Number of loyalty points that must be added if a specific quantity is sold.
    • Quantity: You can set up free quantity on buying a specific number of items. You can enter the free quantity in the 'Offer Qty' field.
  7. Enter discount value: Depends on the Discount Type you selected, you can enter the appropriate discount value in the 'Amount' field.
    • Fixed Rate: The amount value is in INR/Local Currency.
    • Cash Flat: The amount value is in INR/Local Currency.
    • Cash Discount: The amount value is a percentage of the product's MRP.
    • Loyalty Points: The percentage of MRP that gets added as loyalty points.
    • Quantity: This is the number of free items against the 'Sale Qty' entered.
  8. If required, you can delete the added items by using the Delete option under Action.

Previous section discussed about item wise discounts. Now, we will give very detailed offer cases that far more complex and diverse. To begin with you need to select specific one or more combination of Category, Brand and Department.

We are going to discuss about two discounts types.

  1. Cart Turnover Offer.
  2. Category Turnover Offer.
  3. Item wise Offer - Category.
  1. It is assumed that you selected Bill Turnover option under Offer Category at the top.
  2. Select Category, Brand, or Department. It gets added to the table under 'Complex Discounts'.
  3. You can add more than one category, if the business requirement demands.
  4. Select discount type:
    • Fixed Rate: Not applicable for Cart Turnover offer.
    • Cash Flat: Fixed cash amount would be discounted when the cart value exceeds the specified limit.
    • Cash Discount
    • Loyalty Points
    • Discount Coupon
    • Gift Voucher
  5. By default, Reward Criteria would be Cart Turnover.
  6. Repeat Flag (checkbox) indicates if the offer is repeated when the cart value becomes multiples of the specified value.
    Example: If the cart value specified is 5000 INR/Local Denomination and Repeat Flag is set, the offer applies at 10,000, 15,000, and so on. If the Repeat Flag is not set, the offer applies to any value equal to or above the specified cart value.
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Start Value: You can set the start value so that Cart Offer is applicable after the bill amount becomes equal or more than the start value.

End Value: If you want to run the offer with in specific sale range, you may enter specific end value. Naturally, end value should be more than start value. The offer cease to apply for the value that is above and below the Start/End value.

Reward Value: is the discount value for a given conditions.

  1. If the 'Reward Type' is Cash Flat, the consumer will get a fixed amount discount.
  2. If the 'Reward Type' is Cash Discount, the consumer will get a percentage of the cart value.
  3. If the 'Reward Type' is Loyalty Points, the consumer will get a percentage of the cart value as loyalty points.
  4. If the 'Reward Type' is Discount Coupon, a fixed number of coupons will be assigned to the customer. For more details on coupons, please refer to the Customer Loyalty section.

In this section, we can go through the steps that are required to configure the Category Turnover. You can apply the offer to group of items (Category, Brand, or Department). The Reward Type option same as that of Cart Turnover.

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  1. Select Offer Category as 'Category Turnover' at the top of the offer configuration.
  2. Select one or more categories, brands, or departments.
  3. Select Complex Discounts.
  4. Select Reward Type.
  5. Select Reward Criteria as Turnover.
  6. Now, you need to specify start and end value (Category Sale Range).
  7. Reward Value depends on the 'Reward Type'.
  8. If you want to exclude any items from the offer, please add those items to 'Exclude Category Items'.

You can also configure the category offers which are one or more items specific. Please follow the below steps to create offers for group of items under Category, Brand or Department.

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Category Offer-items wise
  1. Select 'Item Specific Offer' against the Offer Category at the top section.
  2. Select 'Reward Type'.
  3. By default, Reward Criteria would be Quantity Based. It gives only one option as it is an item-specific offer.
  4. Enter either Min Qty or Min Amount. The system won't accept both at the same time.
  5. Enter the Min Qty. The offer is applicable if the total quantity sold in this category is equal to or more than Min Qty.
  6. If you want to apply the offer based on the total sale amount of the category items, enter the 'Min Amt'. The offer gets applied once the total sale value of the specific category selected is equal to or more than that Min Amt.

As on now, Retail Cloud won't support Category based Combo Offers. However, this not a limitation. You can achieve that same by using Group Offers.

TechnoLabs Retail Cloud www.retailclouds.com supports to have offers that are based mix and match of the items. You can create product groups from the existing products/skus and apply offers for those groups.

The following options remain same for both Category and Group Offers.

  1. Group Offers - Items wise discounts
  2. Group Offers - Group Turnover Offer
  3. Group Offers - Groups Quantity specific offer
  4. Group Offers - Combo Offer
  5. Reward Type
  6. Reward Criteria
  7. Repeat
  8. Lowest Price Item
  9. Use and Combo
  10. Allow Multiple Discount

With this offer, consumer gets discounts if he/she purchases specific number of items in a given group. Like the offers, Quantity has three scenarios.

  1. Quantity and Above
  2. Quantity with repeat option
  3. Between two Quantities ranges
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Group Offers

Follow the below steps to configure the Quantity specific Group offers.

  1. Select 'Offer Category' as 'Item Specific Offer'.
  2. Select 'Configure Based on Groups' option.
  3. For SKU/Product, search and add an already existing group to which offers should be applied. For group creation, go to go to Master Data Management -> Outlet Masters -> Product Group Master..
  4. Select 'Reward Type'.
  5. By default, Reward Criteria would be 'Quantity Based'.
  6. Now, enter the Min Qty. The offer gets applied where the sale quantity is equal to or more than this quantity.
  7. Reward Value works differently for each Reward Type:
    1. Fixed Rate: The value of the entered quantities would be the fixed value entered against the Reward Value.
    2. Cash Flat: It is a flat discount and the sale value of the entered quantity is calculated as MRP - Cash Flat.
    3. Cash Discount: This is a percentage discount from the MRP values of the group items.
Group Offers-Quantity Amount Discounts:

In the previous section, we discussed about discounts based on the Groups Quantities sold. We do have one more option which is based on quantities amount. The discount will be applied if the group turnover is equal or exceeds Min Amt. All other option remain same except Min Amt.

SNo Offer/Deal Name Description Examples
1 BoGo - Buy One Get One Free(Same Group) Same Item BoGo with repetition

Same Item Mix BoGo

Same group BoGo

Same BoGo+ Individual offer

BoGo+ Individual deal

Serial BoGo
Buy X get X. Cart have 4 items then BoGo should apply 2 times

Buy X get X , Buy 2X get 1X, Buy 1X get 2Xetc

if buy 2(X,Y) get 1Z, 3 different items from same group

if buy 2(X,Y) get 1Z, + Apply % discount on 4th item

if buy 2(X,Y) get 1Z,+ Apply free item on 4thitem

Buy 1X get 1Y- No other free item for Y even if there is BoGo
2 Buy X Get Y(Diffrnt Groups) BoGo with Repeat case

Mix BoGo

Buy X get Z+ Individual offer

Buy X get Z+ Individual deal

Serial BoGo
Buy 1X and 1Y from Grp A. Get 1Z and 1R from another Grp B

Buy 2X from Grp A, Get 1Z from Grp B. Buy 3Y and 2R.

Buy 1X from Grp A, Get 1Z from Grp B. Plus % discount on 3rd Item

Buy 1X from Grp A, Get 1Z from Grp B. Plus free item on 3rd Item

Buy 1X get 1Z- No other free item for Z even if there is BoGo
3 % Offer(Same group) % Offer Basic case

% Offer Same Item - Repeat Case

% Offer - Multiple Items (Combo)

% Offer - Multiple Items (Combo Repeat)
Buy X get n % off

Buy 2X get n% Off. Buy 3X get n% Off

Buy 1X+1Y get n% discount

Buy 2X+1Y get n% off. Buy 4X+2Y get m% Off.
4 % Offer (Combo)(Different Groups) % Offer Basic case

% Offer Same Item - Repeat Case

% Offer - Multiple Items (Combo)

% Offer - Multiple Items (Combo Repeat)
Buy (1X) from different Grps, and get n% Off

Buy (2X) get n%. Buy (4X) get m%.

Buy (2X+2Y) from different Grps and get n% Off

Buy (4X+2Y) from different Grps and get n% Off
5 Combo Cases(Multiple Groups) Combo at flat rate

Combo Flat discount

Combo - Flat rate Repeat

Combo - Flat discount Repeat

Combo with individual offer

Multiple Combos

Overlapping Combos
Buy (X+Y+Z) @ 4000 INR

Buy (X+Y+Z) and get 2000 discount

Buy (2X+2Y+2Z) @ 8000 INR

Buy (2X+2Y+2Z) and get 4000 discount

Buy (X+Y+Z) with individual offer on Z

Buy (X+Y+Z) with another Combo Offer on Y+Z

Buy (A,B,C). But A+B has one offer and B+C has another Offer
6 Lowest Price(Same Group) % on lowest price item

% on lowest price item - Repeat

Fixed discount on lowest price item

Fixed discount - Repeat
Buy 2 (X, Y) and get n% discount lowest item.

Buy 2 (2X, 2Y) and get2n% discount lowest item.

Buy 2 (X,Y) and get N Rs on lowest item.

Buy 2 (3X,3Y) and get 3N Rs on lowest item.
7 Lowest Price (Different Groups) % on lowest price items

% on lowest price items - Repeat

Fixed discount on lowest price items

Fixed discount on lowest - Repeat
Buy 2(X,Y) from different Grps and get n% on lowest price item.

Buy 4(2X,2Y) from different Grps and get 2n% on lowest item.

Buy 2(X,Y) from different Grps and get N on lowest price item.

Buy 6(3X, 3Y) from different Grps and get 3N on lowest price item.
8 Lowest Price + Individual % on lowest price and BoGO

Repeat Above

Fixed on lowest and % on any item

Above Repeat
Buy 2(X,Y) from same Grp but Y has individual BoGo.

Buy 4(X,3Y) from same Grp, get free for Y.

Buy 2(X,Y) from same Grp but Y has individual n% offer.

Buy 4(X,3Y) from same Grp, get 3n% discount.
9 Turnover Case(Cart Offer) Free item for specific cart value

Repeat above

% for specific cart value

Repeat above
Buy for X rupees and get Y as free item

Buy for 3X rupees get 3Y as free items.

Buy for X rupees and get n% as discount

Buy for 4X rupees and get 4n% as discount.